NY NOW is the premier wholesale market for home, lifestyle, and handmade goods in North America, held twice annually at the Jacob K. Javits Convention Center in Manhattan. The winter edition runs February 1-3 and the summer edition August 2-4 in 2026. With over 5,000 brands exhibiting across multiple product categories, the show offers wholesale jewelry buyers access to an enormous range of fashion jewelry, artisan pieces, gemstone accessories, and gift-oriented jewelry lines that may not appear at traditional gem and mineral shows.
For wholesale gem and jewelry buyers, NY NOW provides a different sourcing angle than dedicated gem shows. The emphasis here is on finished goods, branded collections, and emerging designer lines rather than loose stones or rough material. Retailers looking to diversify their jewelry offerings with contemporary fashion pieces, handcrafted artisan jewelry, or crystal-based wellness products will find strong representation across the show floor. The trade-only format ensures that pricing and minimums are structured for wholesale purchasing, and many exhibitors offer show-special terms for new accounts.
The biannual schedule aligns well with retail buying cycles, allowing stores to source spring and summer inventory at the winter show, and holiday and fall collections at the summer edition. The Javits Center location offers direct access via public transit and is surrounded by Manhattan hotel options at various price points. Buyers attending NY NOW can efficiently combine the trip with visits to the New York diamond district and other Manhattan-based wholesale sources.